I work with a cross-cultural team of individuals who are exceptionally talented in many disciplines. On a typical day, I contribute meaningfully to products that touch the lives of thousands of people in South Africa and the rest of the continent.

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• Interpreting client briefs to extract design requirements and technical constraints

• Advocating for the user while finding design solutions that fulfill the client's business goals

• Working collaboratively with team members to ensure successful work in different parts of the design process

• Designing, prototyping, and presenting end-to-end user journeys

• Designing and maintaining design systems of different clients to ensure efficiency and consistency

• Including micro-interactions to keep users engaged and delighted

This was the first time I worked in a multi-disciplinary team, where we had copywriters and developers contributing to the launch of Yootok. I contributed to the successful and speedy design of several landing pages.

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• Working closely with developers and tech engineers in translating technical requirements into engaging user experiences.

• Designing and prototyping several landing pages that inform users and sell product features.

• Working with copywriters to bring content to life in engaging ways for users.

• Owning the design process from concept wireframes to engaging prototypes

I learned so much about design and its value in the world and business. I've been fortunate to help many small businesses with brand identity design, and brand strategy.

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• Networking with prospective clients to generate sales leadsListening to the needs of each client

• Working collaboratively with clients to create brand strategies that help them with their business goals

• Designing cohesive and attractive brand identity systems

• Researching clients’ products, industries, customers

• Creating customer personas to help both myself and the client to better understand the business as the customers would see it